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BUS. 180 –  Marketing (CRN: 45768) at  Skyline College for Spring 2022

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BUS. 180 Principles of Marketing

An overview of the fundamental concepts, principles and applications for both Business-to-Consumer and Business-to-Business marketing. Examines the marketing mix – the four Ps of marketing--product, price, placement, promotion--and the role of each in effective marketing. Also addresses market research, target marketing and marketing planning.

Units: 3
Degree Credit
Letter Grade Only
  • Lecture hours/semester: 48-54
  • Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Transfer Credit: CSU

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Department: Business

Number of Units: 3


Section
JA - Lecture and/or Discussion
Meeting Date: 01/19-05/25
Meeting Time: 6:00pm-9:00pm
Days: W
Building: 08 Room: 8306
Instructor: Celia Canfield
Critical Dates for this Course Date
Last day to add class January 31, 2022
Last day to drop with a section refund January 31, 2022
Last day to drop without appearing on transcript February 6, 2022
Last day to withdraw with a W April 28, 2022
Last day to change to Pass/No Pass Grading Option May 25, 2022
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