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BUS. 180 – Marketing (CRN: 54848) at Cañada College for Summer 2023

This course is offered online and it is recommended you complete a short self-assessment to ensure readiness before taking an online course.

BUS. 180 Marketing

This course is an introduction to marketing and sales techniques used in business. Students learn about the "four P's" of marketing (Product, Price, Place, Promotion), market segmentation, target markets, market research, marketing budgets, and the marketing plan. Internet tools for small business marketing are also included, such as social networks, blogging, images, video, and websites.

Units: 3

Degree Credit

Grade Option (Letter Grade or Pass/No Pass)

Lecture hours/semester: 48-54
Homework hours/semester: 96-108

Prerequisites: None

Corequisites: None

Recommended: Eligibility for ENGL 100.

Transfer Credit: CSU

Canada College (Online Course)

Department: Business

Number of Units: 3

Textbook: View textbook in Bookstore

Instructor: Marina Noel, noelm@smccd.edu

View all BUS. 180 courses

Fee Description	Type	Amount
Book-Inclusive Digital Acc-CAN	Flat Fee	$82

Section Information as of Monday, October 2 2023 - 07:04:19 am

Course status: Closed

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InstructorSection	Meeting Date	Meeting Time	Days	Building	Room	Section	Section Description
OLH - Online Meeting Date: 06/12-07/21 Meeting Time: Days: Online course Room: 0000 Instructor: Marina Noel	06/12-07/21			Online course	0000	OLH	Online

Critical Dates for this Course	Date
Last day to add class	June 14, 2023
Last day to drop with a section refund	June 14, 2023
Last day to drop without appearing on transcript	June 19, 2023
Last day to withdraw with a W	July 12, 2023
Last day to change to Pass/No Pass Grading Option (If applicable to the course)	July 21, 2023

San Mateo County Community College District

BUS. 180 – Marketing (CRN: 54848) at Cañada College for Summer 2023