WebSchedule - SMCCD

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BUS. 180 – Introduction to Marketing (CRN: 55848) at College of San Mateo for Summer 2024

This course is offered online and it is recommended you complete a short self-assessment to ensure readiness before taking an online course.

BUS. 180 Introduction to Marketing

This course is designed to provide students with an understanding of the principles of marketing. The course introduces modern business marketing concepts and strategies and familiarizes students with standards, procedure and techniques used in marketing. Topics include marketing research, components of the marketing mix, consumer / business buying behavior, target marketing, green marketing, digital marketing/social networking, global marketing, branding, personal selling, social responsibility, and ethics in marketing.

Units: 3

Degree Credit

Letter Grade Only

Lecture hours/semester: 48-54
Homework hours/semester: 96-108

Prerequisites: None

Corequisites: None

Recommended: Eligibility for ENGL 100 or Eligibility for ENGL 105

Transfer Credit: CSU

College of San Mateo (Online Course)

Department: Business

Number of Units: 3

Textbook: View textbook in Bookstore

Instructor: Lale Yurtseven, yurtsevenl@smccd.edu

View all BUS. 180 courses

Section Information as of Tuesday, May 14 2024 - 01:40:07 am

Course status: Open

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InstructorSection	Meeting Date	Meeting Time	Days	Building	Room	Section	Section Description
OLH - Online Meeting Date: 06/10-07/19 Meeting Time: Days: Online course Room: 0000 Instructor: Lale Yurtseven	06/10-07/19			Online course	0000	OLH	Online

Critical Dates for this Course	Date
Last day to add class	June 12, 2024
Last day to drop with a refund	June 12, 2024
Last day to drop without a "W"	June 16, 2024
Last day to drop with a "W"	July 10, 2024
Last day to change to Pass/No Pass Grading Option	July 19, 2024

San Mateo County Community College District

BUS. 180 – Introduction to Marketing (CRN: 55848) at College of San Mateo for Summer 2024