This course is offered online and it is recommended you complete a short self-assessment to ensure readiness before taking an online course.
This course is designed to provide students with an understanding of the principles of marketing. The course introduces modern business marketing concepts and strategies and familiarizes students with standards, procedure and techniques used in marketing. Topics include marketing research, components of the marketing mix, consumer / business buying behavior, target marketing, green marketing, digital marketing/social networking, global marketing, branding, personal selling, social responsibility, and ethics in marketing.
- Lecture hours/semester: 48-54
- Homework hours/semester: 96-108
Textbook: View textbook in Bookstore
Instructor:
Lale Yurtseven, yurtsevenl@smccd.edu
Section Information as of Saturday, August 31 2024 - 03:44:43 pm
Course status: Closed
InstructorSection | Meeting Date | Meeting Time | Days | Building | Room | Section | Section Description |
---|---|---|---|---|---|---|---|
Instructor: Lale Yurtseven | 06/10-07/19 | Online course | 0000 | OLH | Online |
Critical Dates for this Course | Date |
---|---|
Last day to add class | June 12, 2024 |
Last day to drop with a refund | June 12, 2024 |
Last day to drop without a "W" | June 16, 2024 |
Last day to drop with a "W" | July 10, 2024 |
Last day to change to Pass/No Pass Grading Option | July 19, 2024 |