WebSchedule - SMCCD

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BUS. 180 – Marketing (CRN: 93702) at Cañada College for Fall 2024

This course is offered online and it is recommended you complete a short self-assessment to ensure readiness before taking an online course.

BUS. 180 Marketing

This course is an introduction to marketing and sales techniques used in business. Students learn about the "four P's" of marketing (Product, Price, Place, Promotion), market segmentation, target markets, market research, marketing budgets, and the marketing plan. Internet tools for small business marketing are also included, such as social networks, blogging, images, video, and websites.

Units: 3

Degree Credit

Grade Option (Letter Grade or Pass/No Pass)

Lecture hours/semester: 48-54
Homework hours/semester: 96-108

Prerequisites: None

Corequisites: None

Transfer Credit: CSU

Canada College (Online Course)

Department: Business

Number of Units: 3

Textbook: View textbook in Bookstore

Instructor: Ganapathy Shankar, shankarg@smccd.edu

View all BUS. 180 courses

Fee Description	Type	Amount
Book-Inclusive Digital Acc-CAN	Flat Fee	$92

Section Information as of Saturday, December 21 2024 - 05:16:18 pm

Course status: Closed

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InstructorSection	Meeting Date	Meeting Time	Days	Building	Room	Section	Section Description
OLH - Online Meeting Date: 08/14-12/16 Meeting Time: Days: Online course Room: 0000 Instructor: Ganapathy Shankar	08/14-12/16			Online course	0000	OLH	Online

Critical Dates for this Course	Date
Last day to add class	August 27, 2024
Last day to drop with a refund	August 27, 2024
Last day to drop without a "W"	September 2, 2024
Last day to drop with a "W"	November 13, 2024
Last day to change to Pass/No Pass Grading Option	December 16, 2024

San Mateo County Community College District

BUS. 180 – Marketing (CRN: 93702) at Cañada College for Fall 2024