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BUS. 180 –  Introduction to Marketing (CRN: 93885) at  College of San Mateo for Fall 2024

College of San Mateo Website Webbased Class Zero Textbook Cost (ZTC) Class

This course is offered online and it is recommended you complete a short self-assessment to ensure readiness before taking an online course.

BUS. 180 Introduction to Marketing

This course is designed to provide students with an understanding of the principles of marketing. The course introduces modern business marketing concepts and strategies and familiarizes students with standards, procedure and techniques used in marketing. Topics include marketing research, components of the marketing mix, consumer / business buying behavior, target marketing, green marketing, digital marketing/social networking, global marketing, branding, personal selling, social responsibility, and ethics in marketing.

Units: 3
Degree Credit
Letter Grade Only
  • Lecture hours/semester: 48-54
  • Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Transfer Credit: CSU

College of San Mateo (Online Course)

Department: Business

Number of Units: 3


Section
OLH - Online
Meeting Date: 08/14-12/16
Meeting Time:
Days:
Online course Room: 0000
Instructor: Andrew Patterson
Critical Dates for this Course Date
Last day to add class August 27, 2024
Last day to drop with a refund August 27, 2024
Last day to drop without a "W" September 2, 2024
Last day to drop with a "W" November 13, 2024
Last day to change to Pass/No Pass Grading Option December 16, 2024
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