WebSchedule - SMCCD

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BUS. 180 – Principles of Marketing (CRN: 95485) at Skyline College for Fall 2024

This course is offered online and it is recommended you complete a short self-assessment to ensure readiness before taking an online course.

BUS. 180 Principles of Marketing

An overview of the fundamental concepts, principles and applications for both Business-to-Consumer and Business-to-Business marketing. Examines the marketing mix – the four Ps of marketing--product, price, placement, promotion--and the role of each in effective marketing. Also addresses market research, target marketing and marketing planning.

Units: 3

Degree Credit

Letter Grade Only

Lecture hours/semester: 48-54
Homework hours/semester: 96-108

Prerequisites: None

Corequisites: None

Recommended: Eligibility for ENGL 846 or ESOL 400, or equivalent.

Transfer Credit: CSU

Skyline College (Online Course)

Department: Business

Number of Units: 3

Textbook: View textbook in Bookstore

Instructor: Hui Pate, pate@smccd.edu

View all BUS. 180 courses

Fee Description	Type	Amount
Book-Inclusive Digital Acc-SKY	Flat Fee	$85

Section Information as of Sunday, July 7 2024 - 02:31:38 am

Course status: Open

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InstructorSection	Meeting Date	Meeting Time	Days	Building	Room	Section	Section Description
OSH - Online Meeting Date: 08/14-10/12 Meeting Time: Days: Online course Room: 0000 Instructor: Hui Pate	08/14-10/12			Online course	0000	OSH	Online

Critical Dates for this Course	Date
Last day to add class	August 20, 2024
Last day to drop with a refund	August 19, 2024
Last day to drop without a "W"	August 22, 2024
Last day to drop with a "W"	September 26, 2024
Last day to change to Pass/No Pass Grading Option	October 12, 2024

San Mateo County Community College District

BUS. 180 – Principles of Marketing (CRN: 95485) at Skyline College for Fall 2024