This course is an introduction to marketing and sales techniques used in business. Students learn about the "four P's" of marketing (Product, Price, Place, Promotion), market segmentation, target markets, market research, marketing budgets, and the marketing plan. Internet tools for small business marketing are also included, such as social networks, blogging, images, video, and websites.
- Lecture hours/semester: 48-54
- Homework hours/semester: 96-108
Textbook: View textbook in Bookstore
Instructor:
Ramin Ekhtiar, ekhtiarr@smccd.edu
Fee Description | Type | Amount |
---|---|---|
Book-Inclusive Digital Acc-CAN | Flat Fee | $69 |
Section Information as of Saturday, December 21 2024 - 10:59:54 am
Course status: Closed
InstructorSection | Meeting Date | Meeting Time | Days | Building | Room | Section | Section Description |
---|---|---|---|---|---|---|---|
AA - Lecture and/or Discussion
Instructor:
Ramin Ekhtiar
Meeting Date: 08/15-12/05 Meeting Time: 11:10am-12:25pm Days: T, Th Building: 13 Room: 0330 |
08/15-12/05 | 11:10am-12:25pm | T, Th | 13 | 0330 | AA | Lecture and/or Discussion |
Critical Dates for this Course | Date |
---|---|
Last day to add class | August 27, 2024 |
Last day to drop with a refund | August 27, 2024 |
Last day to drop without a "W" | September 2, 2024 |
Last day to drop with a "W" | November 13, 2024 |
Last day to change to Pass/No Pass Grading Option | December 5, 2024 |