This course is an introduction to marketing and sales techniques used in business. Students learn about the "four P's" of marketing (Product, Price, Place, Promotion), market segmentation, target markets, market research, marketing budgets, and the marketing plan. Internet tools for small business marketing are also included, such as social networks, blogging, images, video, and websites.
- Lecture hours/semester: 48-54
- Homework hours/semester: 96-108
Textbook: Zero Textbook Cost (ZTC) Course - View textbook and course related items in Bookstore
Instructor:
Loc Nguyen, nguyenloc@smccd.edu
Section Information as of Sunday, December 22 2024 - 07:06:47 am
Course status: Open
InstructorSection | Meeting Date | Meeting Time | Days | Building | Room | Section | Section Description |
---|---|---|---|---|---|---|---|
YAH - Online
Instructor:
Loc Nguyen
Meeting Date: 01/13-05/14 Meeting Time: 12:45pm-2:00pm Days: M, W Building: ONLN Room: 0000 |
01/13-05/14 | 12:45pm-2:00pm | M, W | ONLN | 0000 | YAH | Online |
Critical Dates for this Course | Date |
---|---|
Last day to add class | January 27, 2025 |
Last day to drop with a refund | January 27, 2025 |
Last day to drop without a "W" | February 2, 2025 |
Last day to drop with a "W" | April 23, 2025 |
Last day to change to Pass/No Pass Grading Option | May 14, 2025 |