WebSchedule - SMCCD

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BUS. 230 – International Marketing (CRN: 48353) at College of San Mateo for Spring 2025

This course is offered online and it is recommended you complete a short self-assessment to ensure readiness before taking an online course.

BUS. 230 International Marketing

Survey course outlining the major dimensions of the global business environment while providing a set of conceptual and analytical tools to successfully apply the "4 P's" (product, price, place and promotion) to global marketing. Review global economic, political-legal, and cultural environmental factors. Global market research and data sources are explored. Other topics include foreign market selection, foreign market entry, supply chain management, international pricing, and global marketing of services.

Units: 3

Degree Credit

Grade Option (Letter Grade or Pass/No Pass)

Lecture hours/semester: 48-54
Homework hours/semester: 96-108

Prerequisites: None

Corequisites: None

Recommended: Eligibility for ENGL 100 or Eligibility for ENGL 105

Transfer Credit: CSU

College of San Mateo (Online Course)

Department: Business

Number of Units: 3

Textbook: View textbook in Bookstore

Instructor: Hui Pate, pate@smccd.edu

View all BUS. 230 courses

Fee Description	Type	Amount
Book-Inclusive Digital Acc-CSM	Flat Fee	$99

Section Information as of Saturday, December 21 2024 - 08:22:41 pm

Course status: Open

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InstructorSection	Meeting Date	Meeting Time	Days	Building	Room	Section	Section Description
OLH - Online Meeting Date: 03/17-05/22 Meeting Time: Days: Online course Room: 0000 Instructor: Hui Pate	03/17-05/22			Online course	0000	OLH	Online

Critical Dates for this Course	Date
Last day to add class	March 21, 2025
Last day to drop with a refund	March 20, 2025
Last day to drop without a "W"	March 26, 2025
Last day to drop with a "W"	May 7, 2025
Last day to change to Pass/No Pass Grading Option	May 22, 2025

San Mateo County Community College District

BUS. 230 – International Marketing (CRN: 48353) at College of San Mateo for Spring 2025