BUS. 180 Marketing (CRN: 93702)

at Cañada College for Fall 2025

Course Information

This course is an introduction to marketing and sales techniques used in business. Students learn about the "four P's" of marketing (Product, Price, Place, Promotion), market segmentation, target markets, market research, marketing budgets, and the marketing plan. Internet tools for small business marketing are also included, such as social networks, blogging, images, video, and websites.


Lecture hours/semester: 48-54

Homework hours/semester: 96-108

Course Details

Grade Mode: Letter Grade or Pass/No Pass

Units: 3

Department: Business

Transfer Credit: CSU

Meeting Information
InstructorMeeting DateMeeting TimeDaysBuildingRoomSectionSection Description
Marina Noel08/13 - 12/15TBAVirtualRemoteOLHOnline
Critical Dates
EventDate
Last Day to AddAugust 26, 2025
Last day to drop with a refundAugust 26, 2025
Last Day to drop without W GradeSeptember 1, 2025
Last Day to drop with W GradeNovember 12, 2025
Last Day to Change to Pass/No PassDecember 15, 2025