BUS. 230 – International Marketing (CRN: 94450)
at Cañada College for Fall 2025
Please Note
This information was lasted updated on December 8, 2025 at 08:55 AM and may not represent the most up-to-date course details. For more detailed and current information, visit WebSchedule 2.0
Course Information
Survey course outlining the major dimensions of the global business environment while providing a set of conceptual and analytical tools to successfully apply the "4 P's" (product, price, place and promotion) to global marketing. Review global economic, political-legal, and cultural environmental factors. Global market research and data sources are explored. Other topics included in this course are foreign market selection, foreign market entry, supply chain management, international pricing, and global marketing of services.
Lecture hours/semester: 48-54
Homework hours/semester: 96-108
Course Details
Grade Mode: Letter Grade or Pass/No Pass
Units: 3
Department: Business
Transfer Credit: CSU
Meeting Information
| Instructor | Meeting Date | Meeting Time | Days | Building | Room | Section | Section Description |
|---|---|---|---|---|---|---|---|
| Janet Laurin | 08/13 - 12/15 | TBA | Virtual | Remote | OLH | Online |
Critical Dates
| Event | Date |
|---|---|
| Last Day to Add | August 26, 2025 |
| Last day to drop with a refund | August 26, 2025 |
| Last Day to drop without W Grade | September 1, 2025 |
| Last Day to drop with W Grade | November 12, 2025 |
| Last Day to Change to Pass/No Pass | December 15, 2025 |