BUS. 180 – Principles of Marketing (CRN: 95485)
at Skyline College for Fall 2025
Please Note
This information was lasted updated on December 8, 2025 at 08:55 AM and may not represent the most up-to-date course details. For more detailed and current information, visit WebSchedule 2.0
Course Information
An overview of the fundamental concepts, principles and applications for both Business-to-Consumer and Business-to-Business marketing. Examines the marketing mix – the four Ps of marketing--product, price, placement, promotion--and the role of each in effective marketing. Also addresses market research, target marketing and marketing planning.
Lecture hours/semester: 48-54
Homework hours/semester: 96-108
Recommended: Eligibility for ENGL 846 or ESOL 400, or equivalent.
Course Details
Grade Mode: {"L":"Letter Graded-Degree Applicabl"}
Units: 3
Department: Business
Transfer Credit: CSU
Meeting Information
| Instructor | Meeting Date | Meeting Time | Days | Building | Room | Section | Section Description |
|---|---|---|---|---|---|---|---|
| Hui Pate | 08/13 - 10/11 | TBA | Virtual | Remote | OSH | Online |
Critical Dates
| Event | Date |
|---|---|
| Last Day to Add | August 19, 2025 |
| Last day to drop with a refund | August 18, 2025 |
| Last Day to drop without W Grade | August 21, 2025 |
| Last Day to drop with W Grade | September 25, 2025 |
Section Fees
| Description | Fee |
|---|---|
| Book-Inclusive Digital Acc-SKY | $105 |