BUS. 180 – Introduction to Marketing (CRN: 81877)

at College of San Mateo for Fall 2026

Please Note

This information was lasted updated on May 11, 2026 at 09:06 AM and may not represent the most up-to-date course details. For more detailed and current information, visit WebSchedule 2.0

Course Information

This course is designed to provide students with an understanding of the principles of marketing. The course introduces modern business marketing concepts and strategies and familiarizes students with standards, procedure and techniques used in marketing. Topics include marketing research, components of the marketing mix, consumer / business buying behavior, target marketing, green marketing, digital marketing/social networking, global marketing, branding, personal selling, social responsibility, and ethics in marketing.

Lecture hours/semester: 48-54

Homework hours/semester: 96-108

Recommended: Eligibility for ENGL C1000 (formerly ENGL 100) or ENGL C1000E (formerly ENGL 105).

Course Details

Grade Mode: {"L":"Letter Graded-Degree Applicabl"}

Units: 3

Department: Business

Transfer Credit: CSU

Meeting Information

Instructor	Meeting Date	Meeting Time	Days	Building	Room	Section	Section Description
Philip Tran	08/31 - 12/14	6:00pm-9:15pm	M	F	Remote	AA	Lecture and/or Discussion

Critical Dates

Event	Date
Last Day to Add	August 28, 2026
Last day to drop with a refund	Not specified
Last Day to drop without W Grade	September 7, 2026
Last Day to drop with W Grade	November 16, 2026