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BUS. 230 – International Marketing (CRN: 94450) at Cañada College for Fall 2024

This course is offered online and it is recommended you complete a short self-assessment to ensure readiness before taking an online course.

BUS. 230 International Marketing

Survey course outlining the major dimensions of the global business environment while providing a set of conceptual and analytical tools to successfully apply the "4 P's" (product, price, place and promotion) to global marketing. Review global economic, political-legal, and cultural environmental factors. Global market research and data sources are explored. Other topics included in this course are foreign market selection, foreign market entry, supply chain management, international pricing, and global marketing of services.

Units: 3

Degree Credit

Grade Option (Letter Grade or Pass/No Pass)

Lecture hours/semester: 48-54
Homework hours/semester: 96-108

Prerequisites: None

Corequisites: None

Transfer Credit: CSU

Canada College (Online Course)

Department: Business

Number of Units: 3

Textbook: View textbook in Bookstore

Instructor: Janet Laurin, laurinj@smccd.edu

View all BUS. 230 courses

Section Information as of Tuesday, July 2 2024 - 07:20:57 am

Course status: Open

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InstructorSection	Meeting Date	Meeting Time	Days	Building	Room	Section	Section Description
OLH - Online Meeting Date: 08/14-12/16 Meeting Time: Days: Online course Room: 0000 Instructor: Janet Laurin	08/14-12/16			Online course	0000	OLH	Online

Critical Dates for this Course	Date
Last day to add class	August 27, 2024
Last day to drop with a refund	August 27, 2024
Last day to drop without a "W"	September 2, 2024
Last day to drop with a "W"	November 13, 2024
Last day to change to Pass/No Pass Grading Option	December 16, 2024

San Mateo County Community College District

BUS. 230 – International Marketing (CRN: 94450) at Cañada College for Fall 2024