BUS. 230  - Intro to Intn'l Marketing at Cañada College for Fall 2014 (CRN :  94450)
This course is offered online and it is recommended you complete a short self-assessment to ensure readiness before taking an online course. http://www.smccd.edu/degateway/self_assessment.php


BUS. 230 INTERNATIONAL MARKETING

Units (Grade Option) 3; Class Hours: Minimum of 48 lecture hours/semester; Recommended: Eligibility for READ 836 and ENGL 836; or ENGL 847 or ESL 400; Prerequisite(s): None.

Description: Survey course outlining the major dimensions of the global business environment while providing a set of conceptual and analytical tools to successfully apply the "4 P's" (product, price, place and promotion) to global marketing. Review global economic, political-legal, and cultural environmental factors. Global market research and data sources are explored. other topics included in this course are foreign market selection, foreign market entry, supply chain management, international pricing, and global marketing of services. Transfer: CSU.


Cañada College MAP                          Department: Business                          Number of Units: 3       

Textbook: View textbook in Bookstore





Section Information as of Wednesday, July 1st 2015 - 12:14:05 pm


Instructor Meeting Date Meeting Time Days Building Room Section Session
Nance Carrigan,C 08/18-12/19 TBA ONLN OLH Online




Critical Dates for this Course
Last day to add class: 29-AUG-2014
Last day to drop with a refund: 29-AUG-2014
Last day to drop without a "W": 07-SEP-2014
Last day to drop with a "W": 17-NOV-2014
Transferable: CSU



View all sections for BUS. 230 - Intro to Intn'l Marketing