BUS. 230  - Intro to Intn'l Marketing at Skyline College for Summer 2014 (CRN :  54767)
This course is offered online and it is recommended you complete a short self-assessment to ensure readiness before taking an online course. http://www.smccd.edu/degateway/self_assessment.php


BUS. 230 INTRODUCTION TO INTERNATIONAL MARKETING (3)

(Pass/No Pass or letter grade.)

Minimum of 48 lecture hours/semester. Recommended: Eligibility for ENGL 846 or ESOL 400, or equivalent.

An in-depth analysis of the economic, cultural, political and legal environments in which domestic and international marketing occurs. It is designed to examine marketing functions and their adaptations to those environments, such as identification of target market and development of product, promotion, price and place (four P’s). The course will introduce a set of conceptual and analytical tools to teach students to apply the “Four P’s” to international marketing, which reflect the swift changes of an expanding competitive global market as well as technology’s impact on the international market arena. Transfer credit: CSU.


Skyline College MAP                          Department: Business                          Number of Units: 3       

Textbook: View textbook in Bookstore





Section Information as of Sunday, March 1st 2015 - 11:19:22 am


Instructor Meeting Date Meeting Time Days Building Room Section Session
Pate,H 06/16-07/24 TBA ONLN OLH Online




Critical Dates for this Course
Last day to add class: 18-JUN-2014
Last day to drop with a refund: 18-JUN-2014
Last day to drop without a "W": 18-JUN-2014
Last day to drop with a "W": 15-JUL-2014
Transferable: CSU



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