BUS. 180 - Introduction to Marketing

BUS. 180 Introduction to Marketing

This course is designed to provide students with an understanding of the principles of marketing. The course introduces modern business marketing concepts and strategies and familiarizes students with standards, procedure and techniques used in marketing. Topics include marketing research, components of the marketing mix, consumer / business buying behavior, target marketing, green marketing, digital marketing/social networking, global marketing, branding, personal selling, social responsibility, and ethics in marketing.

Units: 3
Degree Credit
Letter Grade Only
  • Lecture hours/semester: 48-54
  • Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Recommended: Eligibility for ENGL 100 or Eligibility for ENGL 105
Transfer Credit: CSU
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College of San Mateo

Department: Business

Number of Units: 3

This description is for the Fall 2024 term